Article provided by: Rankify Media
Rankify Media is responsible for planning, implementing, and managing successful digital advertising in San Diego. We provide a very affordable digital advertising service with the potential for a huge ROI. When you contact Rankify Media, we will learn about and research your business, your industry, and your niche, and we’ll help you select the best target audience. We will customize an ad campaign that helps you reach your goals within an agreed upon and clearly defined time frame. This way, you can hold us accountable at every step.
Digital Advertising = Personalized Advertising
The question, “What is digital advertising” often comes up when we are dealing with clients. The short answer to this question is that digital advertising is personalized advertising. “But what does that mean,” you may wonder. Think of personalized advertising as customized advertising, something that you could never achieve with print, TV, or radio ads.
How to Personalize Digital Advertising in San Diego
Digital advertising is superior to traditional marketing for the fact that you cannot customize traditional ads very much. Sure, you could control how long your ad is, what time your ad appears, etc. with traditional advertising, but that’s about the extent of the customization options! To illustrate the point better think about it like this: traditional advertising is like cutting an arm off to remove an infection in the thumb, and digital advertising is like lancing open the infection with a scalpel. Although this a very crude and probably not the best, example, you hopefully get the point. Traditional advertising is very wasteful, and digital advertising is very precise!
Why People Prefer Digital Advertising in San Diego
Digital advertising is ideal for San Diego business because it allows us to do the following:
- Reach fewer people overall but more of the right people
- Spend much less money reaching the people you already know are interested in what you offer
- Target audiences based on specific demographics, such as age, gender, income, purchase history, likes, etc.
- Create a two-way and three-way conversation with your audience that fosters engagement and brand awareness
- Reach your target audience directly and immediately while bypassing everyone else
- Create professional text, video, and image-based ads cheaply
Digital Advertising is Almost Too Good to be True
Think about it; you can have more success with much less money invested upfront. You can tightly manage your budget every day, setting a pre-determined amount, and then subtracting it from your daily budget. With detailed reporting from a San Diego digital advertising agency, you’ll be able to account for every cent spent on advertising. Indeed, it does sound too good to be true, but digital advertising is one of the things that actually is a win-win in life!
Digital advertising allows people who traditionally would not have had budgets for advertising to afford the same quality of ads that Fortune 500 companies enjoy. You can say that digital advertising levels the playing field, giving all sellers of goods and services an equal footing in their local markets. Contact Rankify Media today if you are interested in digital advertising in San Diego.